Marketing.Fusi

toc =Course: BUS 141=
 * Professor Charles Fusi** (Neuroeconomic Scientist)

Website: The Pursuit of Academic Excellence



This guide is designed to help you research MARKETING topics. It includes an index of scholarly sources that should be used. Included in the list are websites and search engines that will be helpful in your research. If you have any trouble finding these sources, please ask a librarian for help. Good Luck! Any comments or suggestions are welcome! [|RCC Library Home Page]: Most materials found in this research guide are available at the library's home page.
 * tintarabumrung@rcc.mass.edu : Please contact Ted if you have any questions concerning this guide or research.

Video
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=Books=

Books
The on-line catalog provides access to the Library's collection of approximately 40,000 books, periodicals and audio-visual titles. These resources may be used to find information for assignments or general interest. [|Tutorial for searching catalog and ordering books from Metro Boston Library Network (includes Boston Public Library)]

Good Search Terms to use: words or phrase

 * marketing
 * consumer behaviors
 * brand loyalty
 * brand preference
 * willingness to pay

[|Credo Database]
Through the Credo Reference database, RCC students can gain access to any of a possible 2,977,685 entries, from 284 titles and 57 publishers

=Periodicals= Browse these paper journals and magazines in the library's first floor periodicals section for articles about [insert topic]
 * Business Week
 * Times Magazines
 * Wall Street Journals
 * Consumer Reports

=Articles= Access to millions of journal, magazine, newspaper and reference source articles through our research databases.

[|Business Source Premier]
The world’s largest full text business database. Provides full text for 3,650 scholarly business journals, including full text for 1,100 peer-reviewed business publications. Provides full text for more than 300 scholarly journals dating as far back as 1922. Updated daily.

[|General Business File ASAP 1980-]
Use this database to research all business and management topics. Includes directory listings for over 150,000 companies as well as investment analysts' reports on major companies and industries.

[|Campus Research]
Campus Research is an easy-to-use online research service that provides college and university students with access to a comprehensive collection of news and business information and law-related resources.

[|Regional Business News]
Regional Business News is a full text newswire database that incorporates business wires from all over the world.

[|BPL Business Databases]
Business databases from the Boston Public Library. You can use your RCC library barcode for access.

=Web sites= There are many good [insert topic] web sites on the internet. These web sites have been evaluated by library staff. Remember to always evaluate internet resources. To find out more about evaluating web sites, [|Lesley University] has a very good guide.

Search Engines

 * [|Scholar.google.com]

Web sites

 * [|US Department of Commerce]

=Citing Sources: Style Guides=

__[|APA Style Tutorial]__ [|Duke Library Guide to Assembling a List of Works Cited] [|Laguardia Community College Library MLA and APA citation style] [|The Owl at Purdue: APA Formatting and Style Guide] [|The Owl at Purdue: MLA 2009 Formatting and Style Guide]

=Basic Research Help= Please click the Ask a Librarian icon if you have any questions concerning these guides, need help finding material for your research or any general questions you might have.
 * Looking for books? Search our [|Online Catalog].
 * Looking for articles? Search our [|Databases].
 * Can't find what you are looking for? Use our [|InterLibrary Loan Form].

**General Library Information**

 * Contact Us
 * [|Staff]
 * [|Hours]

Research guide prepared on 10.13.09 by Ted Intarabumrung: tintarabumrung@rcc.mass.edu